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Privacy Policy

1. Introduction

We respect your privacy and are committed to protecting your personal data.
This policy explains how we collect, use, and store your information in compliance with the General Data Protection Regulation (GDPR) and Danish data protection laws.

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2. Data Controller

Malthe Jarlby

CVR: 45775704
Email: MJ-Sports@Outlook.dk

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3. What Personal Data We Collect

When you place an order or interact with our website, we may collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information (processed securely via our payment provider – we do not store full card details)

  • Order details and purchase history

  • IP address and browser information

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4. How We Use Your Data

We process your data to:

  • Fulfil your order and provide customer service

  • Process payments securely

  • Communicate with you regarding your order

  • Improve our website and services

  • Comply with legal obligations (e.g., tax reporting)

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5. Legal Basis for Processing

We process your personal data based on:

  • Contractual necessity (to fulfil your order)

  • Legal obligation (e.g., accounting)

  • Legitimate interest (e.g., preventing fraud)

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6. Data Sharing

We only share your personal data with trusted third parties when necessary, such as:

  • Payment providers (e.g., Wix Payments, PayPal, MobilePay)

  • Production and shipping partners (to produce and deliver your order)

  • IT and hosting providers (Wix platform services)

  • Public authorities when required by law

These parties only process your data on our behalf and according to GDPR requirements.

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7. Data Retention

We store your personal data only as long as necessary for the purposes outlined above.
For accounting purposes, we are legally required to keep certain records for 5 years under Danish law.

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8. Cookies

Our website uses cookies to ensure functionality, analyse traffic, and improve the user experience.
You can manage or disable cookies in your browser settings, but some features of the site may not work properly without them.

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9. Your Rights

Under GDPR, you have the right to:

  • Access the personal data we hold about you

  • Correct any inaccurate data

  • Request deletion of your data (subject to legal retention requirements)

  • Restrict or object to our processing of your data

  • Data portability

To exercise your rights, contact us at [your email].

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10. Security

We use secure connections (SSL) and industry-standard security measures to protect your personal data from unauthorised access, loss, or misuse.

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11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

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